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Inbound marketing is a type of marketing that focuses on drawing customers in with content, rather than pushing sales messages out. It is an effective strategy for building relationships with potential customers and increasing brand awareness. It involves creating content that is informative, engaging, and optimized for search engine results. This content can come in the form of blog posts, videos, podcasts, and more. By creating content that is valuable to customers, inbound marketing can help businesses build trust and establish a lasting relationship with their target audience.