Posts by tag: Target Audience

Digital marketing is the use of social media platforms, such as Facebook and Twitter, to promote a product or service. Both platforms offer opportunities for businesses to reach their target audiences, but each has its own unique advantages. Facebook is the largest social media platform with more than 2.7 billion monthly active users, and it allows businesses to create detailed, targeted campaigns that reach a wide variety of people. Twitter, however, is better for reaching a more engaged audience and providing real-time customer service.